Matthew JC

meet our president

Matthew JC Matthew JC graduated with a business degree in Accounting and Marketing from the University of Connecticut. A career path in corporate retail buying at Caldor and CompUSA started a westward movement to the Dallas area from his Connecticut and Boston start. Always being the independent and visionary, JC moved from the corporate field allowing his energies to focus on creating new innovative strategies emphasizing a fresh market combining music and video production. Thus, Small Guy Music, LLC was founded.

With an over achievers drive within his own business, his new styles of marketing, video production and advertising expanded his out of the box concepts, allowing his business to expand to become, JC Creative Group. This period of growth advanced his position in the marketing/advertising business to achieve four Emmy Awards and ten nominations for accomplishments that supports his creative work.

Other notable awards include the 'FICTS' Film Festival Top Film Award in Milan, Italy 2007 for the movie, "The Secret Spot', for Music Supervisor. In addition, he has been awarded 20 Telly and 2 Pixie Awards in various projects in Advertising, Commercials, Film and Music.

While not working on JC Creative Group, JC's passion to entertain was the driving force behind his mission to perform his rock show for our US Troops. Through the Armed Forces Entertainment, in 10 years time he has completed six world tours with his band the JC AllStars, to 13 Countries, performing at military bases in Japan, Korea, Guam, Marshall Islands, Italy, Spain, Portugal, Greece, Kosovo, Germany, Turkey and Greenland. His sole mission was to hand out over 100,000 copies of his CD, to the US Troops personally. Over those 10 years of touring he filmed his whole adventure and in 2015 his journey was released World Wide though Vision Films!

His tours, mission and movie have lead him to start a 501c3 Non Profit Charity called, Operation Rock The Troops where his mission is to give back to our US Troops through live entertainment and a music education platform.